Issue 2 (April)

Under the dual background of global economic integration and the construction of Hainan's FTTP, this study explores how Hainan's ports can transform policy dividends into functional competitiveness through comparative analyses of domestic port development models. The study finds that although Hainan ports enjoy the advantages of system innovation in the FTIP (e.g., ship registration reform, bonded fuel refuelling), they significantly lag behind mature ports in the Yangtze River Delta and Pearl River Delta in terms of scale effect, international route density and integration of port, industry and city. Based on the system of Shanghai port opening, Ningbo Zhoushan port regional integration, Shenzhen port industry integration experience, this paper puts forward the differentiation of Hainan port breakout path: First, deepen the system innovation, explore the "Hainan" ship special supervision rules and "South China Sea Shipping Service Corridor"; Second, promote the "Hainan" ship registration reform, the "South China Sea Shipping Service Corridor"; Second, promote the "South China Sea Shipping Service Corridor". "; Second, to promote the "port + culture and tourism" integration and "bonded warehousing + offshore trade" value-added service chain; Third, to strengthen regional synergies, through the western land and sea new channel "to the sea reconstruction The third is to strengthen regional synergy, through the new western land and sea corridor "re-creation of the sea" and the staggered division of labour with the Beibu Gulf port group. The study shows that Hainan needs to build a "system-driven" development paradigm through the synergy of policy empowerment and functional iteration to provide a reference for the transformation and upgrading of small and medium-sized ports, and to help regional ports to develop synergistically under the framework of RCEP.

This study examines the impact of consumers' environmental consciousness, product quality perception, brand trust, government policy support, and brand visibility on brand loyalty and brand value within the context of eco-agricultural products. Through empirical analysis, five hypotheses were tested to determine the significance of each factor. The results reveal that Hypothesis 1 and Hypothesis 5 are supported, indicating that consumers' environmental consciousness positively influences brand trust, while brand visibility has a significant impact on brand value. Additionally, Hypothesis 3 received partial support, showing that one aspect of brand trust has a notable positive effect on brand value. Hypothesis 4 approached significance, suggesting that government policy support may positively influence brand visibility. However, Hypothesis 2 was not supported, as product quality perception showed no significant impact on brand loyalty in this study.

Overall, the findings underscore the importance of brand visibility and environmental consciousness as pivotal elements in building the brand value of eco-agricultural products. These insights offer practical implications for brands aiming to enhance their value and visibility, especially under the increasing emphasis on environmental sustainability. This study provides valuable guidance for eco-agricultural brands to strategically leverage these factors, reinforcing their market position and aligning with the rising consumer demand for environmentally conscious products.