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Journal of Innovations in Economics & Management

Volume 5, 2024 - Issue 1

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ESG Sustainable Development Report of MYBank

by Ruoshan Cao 1,* ,  Qiuzhu Lu 1  and  Shanshan Song 1
1
China Agricultural University, China
*
Author to whom correspondence should be addressed.
JIEM  2024 5(1):70; https://doi.org/10.xxxx/xxxxxx
Received: 1 March 2024 / Accepted: 1 May 2024 / Published Online: 17 May 2024
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Abstract

As a typical social enterprise, MYBank has gone through a tumultuous development process. Compared with the traditional banking model of "deposit+loan+intermediary business", MYBank adheres to the development orientation of "inclusive finance, serving small and micro businesses, and serving agriculture, rural areas, and farmers", create a new model of "310" Internet loans, and strive to become a real "preferred bank for small and micro businesses". Under the fierce competition in the financial industry, MYBank is facing numerous challenges. In terms of business scale, technical issues such as the limited identification range of the "Great Sparrow" have become the primary challenge. It's both an opportunity and a challenge, pressure and motivation. In the midst of unprecedented changes, MYBank still needs to further enhance their technological innovation capabilities, adheres to an open platform approach, and provides meticulous financial services to small and micro operators.

Keywords: ESG; MYBank; Rural finance; Small and micro business operators;
Copyright: © 2024 by Cao, Lu and Song. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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ACS Style
Cao, R.; Lu, Q.; Song, S. ESG Sustainable Development Report of MYBank. Journal of Innovations in Economics & Management, 2024, 5, 70. doi:10.xxxx/xxxxxx
AMA Style
Cao R, Lu Q, Song S. ESG Sustainable Development Report of MYBank. Journal of Innovations in Economics & Management; 2024, 5(1):70. doi:10.xxxx/xxxxxx
Chicago/Turabian Style
Cao, Ruoshan; Lu, Qiuzhu; Song, Shanshan 2024. "ESG Sustainable Development Report of MYBank" Journal of Innovations in Economics & Management 5, no.1:70. doi:10.xxxx/xxxxxx

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